About Us

The agency that engineers digital authority — in traditional search and in artificial intelligence

Flowup is a digital marketing agency working at the intersection of strategy, technology, SEO and artificial intelligence. Since 2011, we have helped brands grow with consistency, clear positioning and measurable results — on Google and across the new AI-powered answer engines.

On this page, you will find Flowup’s story, what sets us apart from specialized agencies, the pillars we work across, the B.I.N.A. Method behind every project, and the people who run the agency.

Direct answer

What is Flowup Agency?

Flowup Agency is a Brazilian digital marketing agency founded in 2011, specialized in digital authority engineering. In a single structure, it brings together SEO, AI SEO, GEO, AEO, Data-Driven PR, Growth Content, high-performance WordPress development, branding and premium presentations — to make brands findable, understandable and citable by people, by search engines like Google and by artificial intelligences such as ChatGPT, Gemini and Perplexity.

Our story

Fifteen years tracking — and anticipating — the evolution of search

Flowup was born in 2011, when ranking on Google’s first page already decided who got found and who was forgotten. Since then, we have followed every shift in the market: the rise of mobile, the consolidation of content as an asset, the maturity of technical SEO and, now, the deepest change of all — the arrival of generative artificial intelligence at the center of how people search and decide.
Over these years, we learned that what sustains growth is not any isolated technique, but the integration of strategy, content, technology, data and brand. That conviction led us to bring together capabilities the market usually sells separately, and to build a proprietary methodology to organize them.
Today, Flowup is devoted to one clear goal: preparing brands for two complementary environments — traditional search engines and AI-based answer engines. Before we execute, we listen. Before we scale, we structure. And we turn complexity into clarity, and strategy into results.

We are not just an SEO, technology or design agency. We are the partner that integrates all of it to build digital authority — the one organic advantage AI still cannot fabricate.

By the numbers

Flowup in four milestones

Founded

2011

Fifteen years turning digital presence into authority.

Focus

3 pillars

Search & AI, technology and brand in one structure.

Model

1 partner

Instead of coordinating several specialized agencies.

Method

B.I.N.A.

A proprietary methodology, from diagnosis to digital asset.

What sets us apart

One agency instead of many — with a single thesis

The market is built on specialists: one agency for SEO, another for content, a studio for the brand, a software house for the website. Each delivers its own piece — and the company is left with the hardest job of all: making everything work together. Flowup exists to solve exactly that: bringing complementary capabilities into a single strategy, with one point of contact and one quality standard.

What your company needs The traditional path With Flowup
Visibility in search and AI One SEO agency and another for content SEO, GEO, AEO and AI SEO in the same operation
Authority and press A separate PR firm Data-Driven PR connected to the search strategy
Website and performance A software house or freelancer High-performance WordPress with technical SEO structure
Brand and design A branding studio on the side Branding and visual identity readable by people and by AIs
Materials and presentations A freelance designer for each request Premium presentations aligned with the brand identity
Coordination and risk The company integrates everything and owns the risk One strategy, one point of contact, one quality standard
Pillars

Three pillars that complete each other

We organize the portfolio into three complementary fronts. They can be hired on their own — but it is in their integration that they deliver the most value.

Pillar 01

Search, authority and AI

AI SEO, GEO, AEO, technical and strategic SEO, Data-Driven PR and Growth Content. The front that makes a brand visible on Google and citable by artificial intelligences.

Pillar 02

Technology and performance

High-performance WordPress development, Core Web Vitals optimization, information architecture, user experience and technical SEO structure. The foundation everything else performs on.

Pillar 03

Brand and communication

Branding and visual identity, institutional design, premium PowerPoint presentations and strategic communication materials. The layer that expresses the authority we build.

Integration

The whole greater than the parts

A coherent brand, a fast website and strategic content reinforce one another: each pillar amplifies the others. That convergence is what builds sustainable authority — for people and for machines.

B.I.N.A. Method

The methodology that organizes everything we do

The B.I.N.A. Method is Flowup’s proprietary methodology for building digital authority. It organizes the operation into four layers — so that strategy, content, technology and brand never become disconnected efforts: there is a diagnosis, an architecture and a queue of priorities. (The acronym comes from the method’s original Portuguese names.)

B

Information Base

Organizes the company’s essential information — services, concepts, differentiators, proof and structural pages — the material that search engines and answer engines will retrieve.

I

Intent Intelligence

Maps real questions, doubts, objections and journeys, defining which answers need to exist and at what level of depth.

N

Authority Core

Builds core topics, named experts, trust signals and verifiable evidence — the layer that decides whether the information deserves to be used as a source.

A

Digital Asset

Turns content, technology, structured data and authority into an organic infrastructure that keeps paying off after delivery.

Explore the methodology in detail on the B.I.N.A. Method page.

What we believe

The principles that sustain the brand

Authority

E-E-A-T, entity and citations as an asset. Authority is the organic advantage that accrues and cannot be bought.

Integration

Search, technology and brand in a single thesis. The value is in the convergence, not in the isolated pieces.

Method

Rigor and predictability with the B.I.N.A. Method. No guesswork: diagnosis, architecture and priority.

Performance

An impeccable technical foundation. Strategy without solid technical execution does not hold.

Contemporaneity

Ready for the AI era. We follow — and anticipate — how people are starting to search and decide.

Responsible communication

An explicit method and stated limitations. We do not promise guaranteed rankings — no serious provider does.

Our team

The people behind Flowup

Strategy, technology and design at the same table — and an AI assistant that never sleeps. Meet the people who run every project.

Founder & Lead Strategist

Guto Bertoncini

Founder and lead strategist of Flowup. He is the authority behind New SEO, the B.I.N.A. Method and the Semantic Information Base — and leads the agency’s GEO, AEO and AI SEO practice. Official website.

Co-Founder

Luiz Ribeiro

Co-founder of Flowup, leading operations and client relationships. He makes sure strategy and execution move together, from the first diagnosis to delivery.

Head of Technology

César Vieira

Responsible for the engineering behind the projects: high-performance WordPress development, Core Web Vitals and the technical structure that supports SEO and user experience.

Art Director

Dani Groppo

Leads branding, visual identity and institutional design. She translates strategy into consistent brand systems — from digital assets to premium presentations.

AI Support · 24/7

IAsmin

Flowup’s artificial intelligence assistant. She handles the first contact at any hour, understands your need and connects you to the right person on the team. It is our own technology applied to the client experience.

Specialist network

Extended team

Beyond the core, Flowup relies on a network of specialists in content, data, PR and development — brought in as each project’s scope requires.

Flowup Agency

A strategic partner, one domain, one thesis

Flowup’s proposition is straightforward: centralize strategy, technical execution and communication in a single partner that engineers measurable organic authority — in traditional search and in AI. We are not seen merely as an SEO, development or design agency, but as the partner that builds digital authority and organic growth in an integrated way.
Our entire operation is centralized on the official domain flowup.agency. The domains flowup.marketing and geoaeo.com.br belong to the agency but have been discontinued as standalone sites and only redirect to the main domain.
One useful clarification: Flowup Agency (flowup.agency) has no relation to the similarly named project-management software (flowup.me). We are a digital marketing agency, based in São Paulo, Brazil, serving clients across Brazil, the United States, Canada and worldwide.

Client testimonials

What clients say about working with us

FAQ

Frequently asked questions about Flowup

Flowup Agency is a Brazilian digital marketing agency founded in 2011, specialized in digital authority engineering: SEO, AI SEO, GEO, AEO, Data-Driven PR, Growth Content, high-performance WordPress development, branding and premium presentations. It brings together, in a single structure, capabilities the market usually sells separately.

Flowup was founded in 2011. Over more than a decade, it has followed every shift in search — from mobile to technical SEO — and today it is devoted to preparing brands for the new landscape driven by generative artificial intelligence.

Flowup is headquartered in São Paulo, Brazil, and serves companies across Brazil, the United States, Canada and worldwide, working remotely through video calls, WhatsApp and project-management tools.

The founder and lead strategist is Guto Bertoncini, the authority associated with the concepts of New SEO, the B.I.N.A. Method and the Semantic Information Base, and with the agency’s GEO, AEO and AI SEO practice.

It is Flowup’s proprietary methodology for building digital authority, made of four layers: Information Base (what the company communicates), Intent Intelligence (how the audience asks and decides), Authority Core (why to trust) and Digital Asset (the organic infrastructure that accrues value). The acronym comes from the method’s original Portuguese names.

The services are organized into three pillars: search, authority and AI (SEO, AI SEO, GEO, AEO, Data-Driven PR, Growth Content); technology and performance (high-performance WordPress development, Core Web Vitals, architecture and experience); and brand and communication (branding, visual identity and premium PowerPoint presentations).

Because integration eliminates the biggest hidden cost of working with separate vendors: coordination. With Flowup, brand, website, content and search strategy follow a single thesis, with one point of contact and one standard — and each front reinforces the others instead of competing for priority.

No. Flowup Agency (flowup.agency) is a digital marketing agency and has no relation to the similarly named project-management and time-tracking software (flowup.me). They are distinct companies and products.

The only official website is flowup.agency. The domains flowup.marketing and geoaeo.com.br belong to the agency but have been discontinued as standalone sites and only redirect to the main domain.

Mainly B2B companies, technology businesses, startups, consultancies and service companies that depend on organic acquisition — including brands in repositioning and companies that use WordPress. Scope is sized per project, from one-off consulting to full SEO, content, technology and brand operations.

Yes, with judgment and transparency. AI speeds up research, analysis and organization, always under human direction and within a confidentiality policy — client material is not fed into public tools. Strategy and decisions remain human work. The first contact, in fact, is handled by IAsmin, our AI assistant.

Shall we build your brand’s digital authority?

Tell us where your company stands — or request a diagnosis of how people, search engines and AIs see your brand today. You will get an objective read of what your digital presence needs to grow.

Want to get to know Flowup?

We are the partner that integrates SEO, AI, content, technology and brand into a single operation — since 2011. Send us your company’s context and get an objective read of your digital presence.

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