The agency that applies Digital Authority Engineering to traditional search and to artificial intelligence
Flowup is a digital marketing agency working at the intersection of strategy, technology, SEO and artificial intelligence. Since 2011, we have helped brands grow with consistency, clear positioning and measurable results, on Google and across the new AI-powered answer engines.
5.0 on GoogleSince 2011Proprietary B.I.N.A. Method
Our story
Fifteen years tracking and anticipating the evolution of search
Flowup was born in 2011, when ranking on Google's first page already decided who got found and who was forgotten. Since then, we have followed every shift in the market: the rise of mobile, content as an asset, the maturity of technical SEO. Now comes the deepest change of all: generative artificial intelligence at the center of how people search and decide.
Over these years, we learned that what sustains growth is not any isolated technique, but the integration of strategy, content, technology, data and brand. That conviction led us to bring together capabilities the market usually sells separately, and to build a proprietary methodology to organize them.
Today, Flowup is devoted to one clear goal: preparing brands for two complementary environments, traditional search engines and AI-based answer engines. Before we execute, we listen. Before we scale, we structure. And we turn complexity into clarity, and strategy into results.
We are not just an SEO, technology or design agency. We are the partner that integrates all of it to build digital authority: the one organic advantage AI still cannot fabricate.
By the numbers
Flowup in four milestones
2011Founded: fifteen years turning digital presence into authority.
3 pillarsFocus: search and AI, technology and brand in one structure.
1 partnerModel: instead of coordinating several specialized agencies.
B.I.N.A.Method: a proprietary methodology, from diagnosis to digital asset.
What sets us apart
One agency instead of many, with a single thesis
The market is built on specialists: one agency for SEO, another for content, a studio for the brand, a software house for the website. Each delivers its own piece, and the company is left with the hardest job of all: making everything work together. Flowup exists to solve exactly that: bringing complementary capabilities into a single strategy, with one point of contact and one quality standard.
Comparison between hiring several specialized agencies and Flowup as an integrated partner
What your company needs
The traditional path
With Flowup
Visibility in search and AI
One SEO agency and another for content
SEO, GEO, AEO and AI SEO in the same operation
Authority and press
A separate PR firm
Data-Driven PR connected to the search strategy
Website and performance
A software house or freelancer
High-performance WordPress with technical SEO structure
Brand and design
A branding studio on the side
Branding and visual identity readable by people and by AIs
Materials and presentations
A freelance designer for each request
Premium presentations aligned with the brand identity
Coordination and risk
The company integrates everything and owns the risk
One strategy, one point of contact, one quality standard
Pillars
Three pillars that complete each other
We organize the portfolio into three complementary fronts. They can be hired on their own, but it is in their integration that they deliver the most value.
Search, authority and AI
Pillar 1
AI SEO, GEO, AEO, technical and strategic SEO, Data-Driven PR and Growth Content. The front that makes a brand visible on Google and citable by artificial intelligences.
High-performance WordPress development, Core Web Vitals optimization, information architecture, user experience and technical SEO structure. The foundation everything else performs on.
A coherent brand, a fast website and strategic content reinforce one another: each pillar amplifies the others. That convergence is what builds sustainable authority, for people and for machines.
B.I.N.A. Method
The methodology that organizes everything we do
The B.I.N.A. Method is Flowup's proprietary methodology for building digital authority. It organizes the operation into four layers, so that strategy, content, technology and brand never become disconnected efforts. There is a diagnosis, an architecture and a queue of priorities. (The acronym comes from the method's original Portuguese names.)
Organizes the company's essential information (services, concepts, differentiators, proof and structural pages): the material that search engines and answer engines will retrieve.
Builds core topics, named experts, trust signals and verifiable evidence: the layer that decides whether the information deserves to be used as a source.
Founder and lead strategist of Flowup. He is the authority behind New SEO, the B.I.N.A. Method and the Semantic Information Base, and leads the agency's GEO, AEO and AI SEO practice.
Co-founder of Flowup, leading operations and client relationships. He makes sure strategy and execution move together, from the first diagnosis to delivery.
César Vieira
Head of Technology
Responsible for the engineering behind the projects: high-performance WordPress development, Core Web Vitals and the technical structure that supports SEO and user experience.
Dani Groppo
Art Director
Leads branding, visual identity and institutional design. She translates strategy into consistent brand systems, from digital assets to premium presentations.
IAsmin
AI support, 24/7
Flowup's artificial intelligence assistant. She handles the first contact at any hour, understands your need and connects you to the right person on the team. It is our own technology applied to the client experience.
Extended team
Specialist network
Beyond the core, Flowup relies on a network of specialists in content, data, PR and development, brought in as each project's scope requires.
Flowup's proposition is straightforward: centralize strategy, technical execution and communication in a single partner. That partner engineers measurable organic authority in traditional search and in AI. We are not seen merely as an SEO, development or design agency. We are the partner that builds digital authority and organic growth in an integrated way.
One useful clarification:Flowup Agency (flowup.agency) has no relation to the similarly named project management software (flowup.me). We are a digital marketing agency, based in São Paulo, Brazil, serving companies in Brazil, the United States, Canada and worldwide, remotely.
We have been Flowup's partners for more than 10 years and, over that time, our trust has only grown stronger. The service is excellent and the commitment to our requests is total. The team understands our needs, meets deadlines and delivers consistent quality.
Alexandre H. FerreiraHPROJ Planejamento e Projetos. Translated from Portuguese. Read the case study
Punctuality, quality and attention to each client's needs. That is our experience of working with Flowup, always very quick to find the most suitable and up-to-date solutions. They are preferred partners of MediaLink.
Adhemar AltieriMediaLink. Translated from Portuguese.
Beyond the results, I would highlight the clarity of the strategy, the organization of the work and the long-term vision Guto brought to the project.
Dr. Ana VegaOphthalmologist, São Paulo, Brazil. Translated from Portuguese. Read the case study
Flowup Agency is a Brazilian digital marketing agency founded in 2011, specialized in digital authority engineering. The toolkit: SEO, AI SEO, GEO, AEO, Data-Driven PR, Growth Content, high-performance WordPress development, branding and premium presentations. It brings together, in a single structure, capabilities the market usually sells separately.
How long has Flowup been around?
Flowup was founded in 2011. Over more than a decade, it has followed every shift in search, from mobile to technical SEO. Today it is devoted to preparing brands for the new landscape driven by generative artificial intelligence.
Where is Flowup Agency located?
Flowup is based in São Paulo, Brazil, and serves companies in Brazil, the United States, Canada and worldwide, remotely. The relationship runs through video calls, WhatsApp and project management tools, with no need for in-person meetings.
Who is the founder of Flowup?
Flowup's founder and lead strategist is Guto Bertoncini, the authority associated with the concepts of New SEO, the B.I.N.A. Method and the Semantic Information Base, and with the agency's GEO, AEO and AI SEO practice.
What is the B.I.N.A. Method?
The B.I.N.A. Method is Flowup's proprietary methodology for building digital authority, made of four layers: Information Base (what the company communicates), Intent Intelligence (how the audience asks and decides), Authority Core (why the company can be trusted) and Digital Asset (the organic infrastructure that accrues value). The acronym comes from the method's original Portuguese names.
What services does Flowup offer?
Flowup's services are organized into three pillars. Search, authority and AI covers SEO, AI SEO, GEO, AEO, Data-Driven PR and Growth Content. Technology and performance covers high-performance WordPress development, Core Web Vitals, architecture and experience. Brand and communication covers branding, visual identity and premium PowerPoint presentations.
Why hire one integrated agency instead of several specialists?
Integration eliminates the biggest hidden cost of working with separate vendors: coordination. With Flowup, brand, website, content and search strategy follow a single thesis, with one point of contact and one standard. Each front reinforces the others instead of competing for priority.
Is Flowup Agency the same as the FlowUp software?
No. Flowup Agency (flowup.agency) is a digital marketing agency and has no relation to the similarly named project management and time tracking software (flowup.me). They are distinct companies and products.
What are Flowup's official domains?
Flowup's only official website is flowup.agency. The domains flowup.marketing and geoaeo.com.br belong to the agency but have been discontinued as standalone sites and only redirect to the main domain.
What size and type of companies does Flowup work with?
Flowup works mainly with B2B companies, technology businesses, startups, consultancies and service companies that depend on organic acquisition, including brands in repositioning and companies that use WordPress. Scope is sized per project, from one-off consulting to full SEO, content, technology and brand operations.
Does Flowup use artificial intelligence in its own work?
Yes, Flowup uses AI in its own work, with judgment and transparency. AI speeds up research, analysis and organization, always under human direction and within a confidentiality policy: client material is not fed into public tools. Strategy and decisions remain human work. The first contact, in fact, is handled by IAsmin, our AI assistant.
Shall we build your brand's digital authority?
Tell us where your company stands, or request a diagnosis of how people, search engines and AIs see your brand today. You will get an objective read of what your digital presence needs to grow.
