Flowup Start: brand, website and the foundation for Google and the AIs, to be the answer
For companies that are just starting out and for companies that want to update for the future of search. A professional brand, a fast website and official information organized for search engines and AI assistants, in a single package, with fixed scope, price and timeline, delivered by the same team that handles Flowup's digital authority projects.
By Guto Bertoncini, founder and lead strategist of FlowupUpdated on 11 min read
5.0 on GoogleSince 2011Proprietary B.I.N.A. Method
Flowup Start is a fixed-scope package for two moments: the company that is just starting out and the company that already exists and wants to update for the future of search. In 5 to 10 weeks, the company comes out with a brand, a brand guide for people and AIs, a corporate website and the technical foundation to be found on Google and understood by AI assistants. All under one contract, with a single point of responsibility and a price defined before the work begins.
People who start a company usually hire the logo, the website and the profiles from different vendors, and each one describes the business in its own way. With Start, every piece comes from the same brand record: name, descriptions, services, colors and contact details are the same in the guide, on the website, in the profiles and in the data that search engines read.
Companies that already exist usually have a website built before AI answers and a brand described differently in each channel. With Start, the brand, the website and the official data are rebuilt from the same record, so that people, search engines and AI assistants read the same information.
What changes compared with hiring piece by piece
- Fixed price and timeline, with approval at each stage
- Website copy written by Flowup
- Brand guide ready for ChatGPT, Claude, Gemini and Copilot
- A foundation to grow on without redoing everything later
Deliverables
Brand, website and search in a single project
Flowup's three pillars, sized for those starting out or updating.
Brand
Lean brand strategy, logo with its versions, palette, typography and digital applications. The Brand Book for humans and AIs documents everything, with the package for your team's AI tools.
Website
A fast, responsive WordPress website of 4 to 12 pages depending on the version, with copy written by Flowup, a contact form, WhatsApp, a cookie notice and a privacy policy.
Search and AI
Technical SEO, structured data, frequently asked questions with direct answers, official facts, llms.txt, Search Console, GA4 and Google Business Profile, with a reading of how the brand appears in the AIs.
Everything comes from a single brand record. When the business grows, the same record is the basis for the next projects, with no rework.
Versions and investment
Three versions, from essential to authority
All three follow the same method. What changes is the depth of the strategy, the size of the website and the content for Google and the AIs.
Start Essential
Investment On request
5 weeks
To start with the essentials done well.
- Brand canvas and logo
- Essential Brand Book for humans and AIs
- Website of up to 4 pages
- SEO, GEO and AEO foundation and Google Business Profile
- Baseline of visibility in the AIs
- 30 days of support
Start Complete
RecommendedInvestment On request
7 weeks
To sell services clearly from day one.
- Lean brand platform and logo
- Complete Brand Book, with up to 6 services
- Website of up to 8 pages, with official facts
- Official bios and 2 pieces of answer content
- Visibility report at 60 days
- 60 days of support
Start Authority
Investment On request
10 weeks
To enter the market with positioning and authority.
- Positioning workshop and market review
- Complete Brand Book and 2 training sessions
- Website of up to 12 pages
- 6 pieces of answer content
- Launch press kit
- 3-month content plan
Everything each version includes
| What is included | Start Essential | Start Complete | Start Authority |
|---|---|---|---|
| Investment | Defined in a proposal | Defined in a proposal | Defined in a proposal |
| Timeline | 5 weeks | 7 weeks | 10 weeks |
| Discovery | Form and 1 meeting | Form and 2 meetings, with competitor analysis | Form, 2 meetings and positioning workshop |
| Strategy | Brand canvas | Lean brand platform: purpose, positioning, value proposition, personality and messages | Lean platform plus market and competitor review |
| Logo | 2 directions and 2 rounds of adjustments | 3 directions and 2 rounds | 3 directions and 3 rounds |
| Digital applications | Avatar, LinkedIn cover, email signature, favicon, sharing image and 2 post templates | Those of Essential, plus business card, document template, presentation template and 6 post templates | Those of Complete, plus an 8-slide corporate presentation |
| Brand Book for humans and AIs | Essential format, as a website and a PDF, with official facts and the AI package | Complete format: descriptions of up to 6 services, prompts, public knowledge base and a review at 90 days | Complete format and 2 training sessions |
| WordPress website | Up to 4 pages and a privacy policy | Up to 8 pages, including up to 4 service pages and the official facts page | Up to 12 pages |
| SEO, GEO and AEO | Map of 10 terms, structured data, frequently asked questions, llms.txt, Search Console, GA4 and Google Business Profile | Map of 25 terms, structured data per service, official bios on the profiles and 2 pieces of answer content | Map of 40 terms, 6 pieces of answer content and a launch press kit |
| Visibility in the AIs | Baseline at launch | Report at 60 days | Report at 60 days and a 3-month content plan |
| Training | Usage guide and recorded video | 1 live session | 2 live sessions |
| Support after launch | 30 days | 60 days | 60 days |
The price is fixed for the scope of each version and, for international projects, is defined in a proposal. Payment is made in three stages (40% on signing, 30% on approval of the identity and 30% on publication), in Brazil by Pix or boleto (instant transfer or bank slip), or by credit card in up to 10 installments, with the installment fee. Hosting and domain stay in your company's name.
Method
How it works
Each stage ends with a deliverable that you approve before the next one begins. The example is Start Complete, in 7 weeks.
Form and discovery
You fill out a form about the business and talk to us in two meetings. That is where the brand record comes from.
Strategy
Brand platform and map of search terms, approved by you before design.
Visual identity
Logo directions designed by our team, the choice of a direction and the rounds of adjustments.
Voice, guide and copy
Tone of voice, official descriptions, the Brand Book for humans and AIs and the website copy.
Website and technical foundation
Website in a staging environment, structured data, frequently asked questions and answer content, with one round of review.
Launch and training
Website live, Search Console and Google Business Profile, training and delivery of the AI package.
The timeline starts once the form is complete and the first stage is paid. On your side, it takes 2 to 3 hours a week, with approvals within 3 business days.
Example
The brand book that comes with Start
Every version of Start includes the Brand Book for humans and AIs, in the same format as Flowup's own guide.
Flowup's guide is open at flowup.agency/brand/ (in Portuguese). With Start, your company's guide follows the same format, with your brand's colors, fonts and voice, and is published on the company's domain.
It is generated from the brand record, the same one that feeds the website and the structured data. When something changes in the business, the record is updated and the guide is generated again, with no rework.
Browsable website
Essence, logo, colors with checked contrast, typography, voice, applications and official facts, on one page on the company's domain.
PDF
The same version as a PDF, to send to vendors, print shops and partners.
AI package
Main instruction, brand file, brand data and a checklist to run before publishing, for ChatGPT, Claude, Gemini and Copilot.
Who it is for
For those starting out and for those who want to update
Start serves those who want to begin, or begin again, with a professional structure without hiring a large-scale project.
Consultancies and B2B services
Professionals who leave corporate life to open their own company and need to look established from the first contact.
Professional firms and clinics
Law, architecture, accounting and healthcare, with each field's advertising rules carried into the brand guide.
Early-stage startups
Brand and website to sell and to present to investors, with the foundation ready to grow.
Businesses that are becoming more professional
Companies that already have revenue but have an improvised logo, profiles that differ from one another and no website.
Companies that want to update for the future of search
Businesses with a history, whose brand and website were built before AI answers, and that want to be found and cited in them. Start serves as the base and the scope is adjusted in the proposal.
When Start is not the best choice
- You are only looking for a standalone logo.
- The project needs an online store, a logged-in area or integration with systems.
- There is no way to set aside 2 to 3 hours a week for approvals.
- The brand already exists, the website does its job and the brand only needs to be documented: in that case, the Brand Book for humans and AIs does the job.
Scope
What is not included
Clear scope from the beginning. These items are not part of Start or come in as extras with a fixed price.
Not part of Start
- Naming and trademark registration with INPI, Brazil's trademark office (registration is handled by industrial property specialists)
- Online store, logged-in area and ERP integration
- Photo and video production
- Social media management and paid traffic
- Printing and print production (print-ready files are included)
Extras with a fixed price
- Extra page on the website
- Extra piece of answer content
- Extra logo round
- Naming
- Website in another language
- Migration of the current website (content and redirects)
- Corporate presentation
- CRM integration or simple automation
After delivery
Start is the beginning of the relationship
When the business matures, the next steps are built on the same foundation.
Start Care
Managed hosting, updates, tested backups, monitoring, security and 1 hour of adjustments per month. Billed monthly; for international projects, the price is defined in a proposal.
Start Presence
Two pieces of answer content per month, Google Business Profile and a monthly reading in 4 AIs and in Search Console. Billed monthly, for at least 6 months; for international projects, the price is defined in a proposal.
Living brand book
Quarterly review of the guide, the official facts and the AI package, with new prompts, so the brand keeps up with the business.
Design credits
Simple pieces within the brand system, such as posts, banners and documents, in credit packages: 1 credit per piece.
At the end of the project, you receive a 12-month plan with the priorities for each phase. When it makes sense, Flowup continues with AI SEO, GEO, custom websites, branding and premium presentations.
Frequently asked questions
Frequently asked questions about Flowup Start
What people usually ask before starting.
Is your question not here? Tell us what your company does or will do.
Request a proposalWhat is Flowup Start?
How much does Flowup Start cost?
How long does it take?
Will my website appear on Google and in ChatGPT?
Can I use the brand guide with ChatGPT, Claude, Gemini and Copilot?
I already have a logo. Is Start right for me?
Is Start right for a company that already exists?
Who owns the brand, the website and the files?
What happens after delivery?
Is your company just starting out, or ready for an update? Let's talk about the brand.
Tell us what the company does, or will do, and for whom. In a 20-minute conversation, we point you to the right version, and the proposal arrives in writing, with the schedule.
5.0 on Google · Since 2011 · Case studies with stated sources
