Flowup blog author
Guto Bertoncini
Founder and lead strategist of Flowup Agency, which he has led since 2011. Author of the B.I.N.A. Method, the New SEO and the Semantic Information Base, he leads the agency's AI SEO, GEO and AEO practice.
Work
What Guto does at Flowup
Search and authority strategy for companies that need to be found, understood and cited.
At Flowup, Guto leads the strategy for search and authority projects: technical and content SEO, GEO, AEO and the data layer that helps search engines and AI assistants understand a brand. The work brings into a single operation areas that usually sit with separate vendors, such as content, WordPress technology and brand.
He is the author of the B.I.N.A. Method, Flowup's proprietary methodology, of the New SEO and of the Semantic Information Base, which turns a business's knowledge into authority for Google, for AI systems and for answer engines.
On the blog, he writes guides on SEO, GEO, AEO, WordPress and brand, with the source and date of each fact, and keeps what is data separate from what is Flowup's interpretation.
Guto also provides consulting in AI SEO, GEO and AEO, in three formats: strategy session, diagnosis with a report and monthly follow-up. The contract is handled by Flowup, and the details are on Guto's consulting page (in Portuguese). The agency's full scope is described in SEO consulting and in GEO and AEO consulting.
Guto studied Social Communication (Advertising) at Universidade Paulista (2001 to 2005) and Creative and Art Direction for Advertising at Panamericana Escola de Arte e Design (2011 to 2015), both in Brazil. He lives in São Paulo and speaks Portuguese (native), English (intermediate, for professional use) and Spanish (basic to intermediate). The full career history is in Guto's résumé (in Portuguese).
AI SEO
Search and AI
Preparing the company to be found, understood and cited on Google, in AI Overviews and in AI assistants.
GEO
Citation by AI
Generative Engine Optimization: work aimed at getting the brand cited by ChatGPT, Gemini, Perplexity and AI Overviews.
AEO
Answer engines
Answer Engine Optimization: content designed to be the direct answer in answer engines.
B.I.N.A. Method
Methodology
Flowup's proprietary methodology in four stages, which organizes diagnosis, priorities and measurement.
Blog
Latest articles
Guides on SEO, GEO, AEO, WordPress and brand, with a source and a date for each fact. The full list is on the Flowup blog.
- Official website: Guto Bertoncini's personal website (in Portuguese).
- Résumé: experience, education and skills, with dates (in Portuguese).
- Consulting: the formats and how to hire through Flowup (in Portuguese).
- Guto's official knowledge base: the official facts about him (in Portuguese).
- LinkedIn: professional profile.
- X: profile on X.
- YouTube: YouTube channel.
- Instagram: Instagram profile.
- About us: the Flowup team.
- Official AI Knowledge Base (in Portuguese): the canonical source on Flowup.
To talk about a project, use the contact form. Ranking is not enough. Be the answer.
