Flowup expertise: search and AI, technology and brand in a single operation
Flowup brings together in a single team what usually takes three vendors: an SEO agency, a WordPress technology team and a brand studio. This page is the complete map of the services, organized in three pillars.
By Guto Bertoncini, founder and lead strategist of FlowupUpdated on 10 min read
5.0 on GoogleSince 2011Proprietary B.I.N.A. Method
Summary
What Flowup Agency does, in six points
For anyone who needs to understand the agency in one minute. Each service has its own page, with scope, process and frequently asked questions.
- Flowup is a digital marketing agency based in São Paulo, Brazil, in business since 2011, with 20 services across three pillars.
- Search, authority and AI prepares the brand to be found on Google and cited by assistants such as ChatGPT, Gemini and Perplexity.
- Technology and performance takes care of the website: WordPress, speed, security, user experience and integrations.
- Brand and communication takes care of how the company presents itself: visual identity, a brand guide for people and AI tools, and presentations.
- The B.I.N.A. Method organizes the three pillars in the same work sequence, starting from the same diagnosis.
- Each service can be hired on its own. Together, they avoid rework between vendors and share the same measurement.
New: Flowup Solutions take the work from search all the way to customer service, with an AI Agent for WhatsApp, a knowledge base for AI and integrations. Explore the Solutions
Pillar 1
Search, authority and artificial intelligence
The front that works to make the brand visible on Google and citable by AI: SEO, content, data and public relations working toward the same authority.
SEO consulting
Diagnosis, audit and action plan with a senior consultant, to decide what to do first.
See the service
GEO and AEO consulting
AI presence diagnosis, architecture of citable pages and roadmap, in four formats described on the service page.
See the service
SEO agency
An SEO agency that executes: technical SEO, content and authority, with specialists on the project.
See the service
AI SEO
The program that prepares the company to be found, understood and cited on Google and in AI-generated answers.
See the service
GEO: Generative Engine Optimization
The citation layer: working to have the brand appear as a source in AI-generated answers.
See the service
AEO: Answer Engine Optimization
The answer layer: direct, verifiable answers for search engines, assistants and voice.
See the service
Growth Content
Topics and articles guided by search data, designed to generate demand and be cited.
See the service
Data-Driven PR
Original research and proprietary data that turn into news, mentions and authority links.
See the service
Want to know how the work is contracted? See the formats of GEO and AEO consulting; for international projects, the price is defined in a proposal. The key terms are explained in the GEO and AEO glossary.
Pillar 2
Technology and performance
The foundation everything else runs on: fast, secure websites structured for search engines and AI, connected to the company's systems.
WordPress agency
Custom corporate websites on WordPress, with a technical foundation ready for SEO.
See the service
WordPress specialist
Maintenance, fixes and ongoing improvement of WordPress sites that are already live.
See the service
WordPress optimization and Core Web Vitals
Speed and stability measured by Google and felt by every visitor.
See the service
Website development
From the brief to the published site, with information architecture and SEO from the start.
See the service
Landing page development
Pages with a single main action, for campaigns and paid media.
See the service
Microsite development
Campaign, event or launch pages, with a defined deadline and goal.
See the service
UX: User Experience
Clear navigation and a journey tested with real people, before and after launch.
See the service
Integrations, automations and systems
CRM, forms, automations and custom systems connected to the website.
See the service
WordPress malware removal
Cleanup of the infected site, a fix for the root cause and protection against a new attack.
See the service
Building or rebuilding a website? The website brief organizes the goal, pages, deadlines and integrations before the proposal.
Pillar 3
Brand and communication
The layer that makes people recognize the brand and helps systems identify it: from the visual identity and the brand guide to presentations that sell.
Branding and visual identity
A consistent brand, logo and visual system that people recognize and search engines identify.
See the service
Brand Book for humans and AI
The brand guide in a digital version, for the team and for the AI tools it uses.
See the service
Premium PowerPoint presentations
Sales, corporate and investor decks, with narrative and design.
See the service
Have a presentation coming up? The presentation brief gathers audience, goal, content and deadline in a few minutes.
How they connect
The B.I.N.A. Method connects the three pillars
Flowup's proprietary method organizes the work in four layers. Each layer draws on the three pillars, and each pillar starts from the same layers.
Information Base
Organizes what the company needs to explain: services, concepts, evidence and differentiators. It is the raw material for the content, the website and the brand.
See layer B in the methodIntent Intelligence
Maps how customers search, ask and decide, on Google and in AI assistants, and defines which pages and answers each stage calls for.
See layer I in the methodAuthority Core
Defines the topics on which the company needs to be a reference source and connects content, PR and links to those topics.
See layer N in the methodDigital Asset
Turns the website, the content and the brand into an asset that keeps generating trust and opportunities.
See layer A in the method
Where to start
Where to start: the right service for each situation
You do not need to know the name of the service. Start from the problem; the table points to the page and the entry point.
| Situation | Recommended service | Entry point |
|---|---|---|
| I do not know whether the problem is SEO, content, the website or AI. | Diagnosis of presence on Google and in AI answers | Free B.I.N.A. Diagnosis |
| I need direction and priorities for SEO. | SEO consulting | Free B.I.N.A. Diagnosis |
| I want to appear in the answers of ChatGPT, Gemini and Google. | GEO and AEO consulting or AI SEO | Free B.I.N.A. Diagnosis |
| I need a new or rebuilt website. | Website development or WordPress agency | Website brief |
| My WordPress site is slow, showing errors or has been hacked. | WordPress specialist or Malware removal | Chat on WhatsApp |
| The brand no longer communicates what the company has become. | Branding and visual identity | Chat on WhatsApp |
| The team and the AI tools each describe the brand in a different way. | Brand Book for humans and AI | Talk about my brand |
| I am going to present the company to clients or investors. | Premium PowerPoint presentations | Presentation brief |
Why integrate
Why bring search, technology and brand together in one agency
Integration is not mandatory, but it solves problems that appear when each front sits with a different vendor.
One diagnosis, not three
SEO, website and brand start from the same information base, without repeated briefs or different versions of the same company.
A website built to be found
The website launches with what SEO and AI systems need: speed, clear architecture, structured data and pages that answer questions.
A brand described the same way
Name, services and differentiators are the same on the website, in presentations and on profiles, which helps people and systems recognize the company.
A single measurement
The same indicators track everything: presence on Google and in AI answers, website performance and leads by source.
No agency can promise a ranking. Google itself states, in the guide Do you need an SEO?, that no one can guarantee a #1 ranking. Flowup's commitment is to method, execution and measurement.
Who it is for
Who Flowup works for
Companies that depend on being found, understood and chosen, on Google, in AI answers and in the sales meeting.
B2B and service companies
Long sales cycles, where being visible and cited influences which vendors are considered.
Technology companies and startups
A new category needs content that explains, a website that keeps pace and a brand that stands apart.
Consultancies and knowledge businesses
Those who sell expertise depend on authority and trust before the first contact.
Brands being repositioned
Brand, website and messaging rebuilt together, without three misaligned vendors.
Companies that use WordPress
A live website that needs speed, security, fixes or a technical foundation for SEO.
Sales teams and executives
Presentations to sell, raise investment and lead decisive meetings.
Next step
Not sure which pillar to start with?
The B.I.N.A. Diagnosis shows, in 12 questions, where your company stands on Google and in AI answers and what the first step is.
FreeInstant resultNo commitment
Take the B.I.N.A. DiagnosisBeyond the results, I would highlight the clarity of the strategy, the organization of the work and the long-term vision Guto brought to the project.
Read the case study
The website now delivers something far more strategic, organized and aligned with what we wanted to convey.
Flowup quickly understood my company's positioning and complexity, translating concepts into clear, strategic, high-level presentations.
Frequently asked questions
Frequently asked questions about Flowup's expertise
What people ask most before choosing a service.
Is your question not here? Talk to Flowup and get a recommendation for the right service at this stage.
Chat on WhatsAppWhat are Flowup Agency's areas of expertise?
What services does Flowup offer?
Do I need to hire all the services?
What is the difference between SEO, GEO and AEO?
How do the services connect?
Does Flowup handle the website and the brand, or only SEO?
Where should I start?
How much do the services cost?
Does Flowup guarantee the top position on Google or a citation in AI answers?
What size and type of company does Flowup work with?
Where is Flowup based and how does it work with clients?
One agency for search, technology and brand
Tell us about your situation. The free B.I.N.A. Diagnosis shows where your company stands on Google and in AI answers; for websites and presentations, the brief points the way.
5.0 on Google · Since 2011 · Case studies with stated sources
