Dr. Ana Vega brand book
The brand guide of Dr. Ana Vega, an ophthalmologist in São Paulo, Brazil, published on anavegaoftalmo.com: logo, symbol, color, typography, components, voice and the rules of medical advertising, with a layer that the team's AI tools can follow.
- Healthcare (YMYL)
- Ophthalmology
- AI layer
Screens of the guide
Top of the guide, with the logo, the main palette and the shortcuts to the files 
Logo section, with the main version and the variations for each background 
Para IAs (For AIs) section, with the brand files and the main instruction
What the guide covers
Sixteen sections, from the essence of the brand to the review of whatever the AI delivers.
- Sections 1 to 5
1. Foundations
- Essência (Essence)
- Logo
- Cor (Color)
- Tipografia (Typography)
- Espaço (Spacing)
- Sections 6 to 10
2. Website system
- Componentes (Components)
- Seções (Sections)
- Ícones (Icons)
- Imagem (Imagery)
- Dados (Data)
- Sections 11 to 16
3. Voice, medical ethics and AI
- Voz (Voice)
- Ética médica (Medical ethics)
- Aplicações (Applications)
- Para IAs (For AIs)
- Revisão (Review)
- Versões (Versions)
The system that was already live, now in writing
The guide documents Dr. Ana Vega's brand as it is live on anavegaoftalmo.com, working from the theme options and from a reading of the website: tokens, components and section patterns. The logo now has files in four colors, generated from the official vector, and the AV symbol was vectorized from the favicon.
Every color pair in use has its WCAG contrast calculated. The voice rules follow CFM Resolution 2,336/2023 on medical advertising, from Brazil's Federal Council of Medicine, and the AI layer brings together the brand file, the tokens in JSON, the main instruction and nine prompts, from the educational carousel to the email to patients.
- Client
- Dr. Ana Vega Carreiro de Freitas
- Industry
- Healthcare (YMYL), ophthalmology
- Type
- Digital brand book for humans and AIs
- Version
- 1.0, dated September 28, 2026
What the guide delivers
Logo and symbol
The logo in four colors, generated from the official vector, and the AV symbol in vector form, with covers, a favicon and an email signature with a generator.
Medical ethics
Medical advertising rules under CFM Resolution 2,336/2023, applied to the copy and to the prompts.
AI layer
anavega-brand.md, tokens in JSON, the main instruction, the official description, nine prompts and right and wrong examples.
Websites and platforms
AI knowledge bases
