Dr. Alexander Kopelman brand book
The brand guide of Prof. Dr. Alexander Kopelman, a gynecologist in São Paulo, Brazil, published at alexanderkopelman.com.br. Along with the guide came version 1 of the visual identity: a redesigned AK monogram, a navy and teal palette, and typography in Cormorant Garamond with Montserrat.
- Healthcare (YMYL)
- Visual identity
- AI layer
Screens of the guide
Top of the guide, with the logo, the main palette and the shortcuts to the files 
Logo section, with the main version and the variations for each background 
Para IAs (For AIs) section, with the brand files and the main instruction
What the guide covers
Sixteen sections, from the essence of the brand to the review of what the AI delivers.
- Sections 1 to 5
1. Foundations
- Essência (Essence)
- Logo
- Cor (Color)
- Tipografia (Typography)
- Espaço (Spacing)
- Sections 6 to 10
2. Website system
- Componentes (Components)
- Seções (Sections)
- Ícones (Icons)
- Imagem (Imagery)
- Dados (Data)
- Sections 11 to 16
3. Voice, medical advertising and AI
- Voz (Voice)
- Publicidade médica (Medical advertising)
- Aplicações (Applications)
- Para IAs (For AIs)
- Revisão (Review)
- Versões (Versions)
A new identity, documented for the team and for the AIs
Before the guide, the brand had an AK monogram with a duplicated drawing and an uneven stroke, and no written rules. Version 1 redrew the monogram in clean geometry, set the name in Cormorant Garamond and the descriptor in Montserrat, and organized the versions (horizontal, with descriptor, vertical and symbol) in color, reversed, navy, black and white.
Because this is healthcare, the guide has a section on medical advertising under CFM Resolution 2,336/2023 (CFM is Brazil's Federal Council of Medicine), which also applies to whatever the AIs write. The AI layer brings together the brand file, the tokens in JSON, the main instruction, official descriptions and nine prompts, from the Instagram post to the video script.
- Client
- Prof. Dr. Alexander Kopelman
- Industry
- Healthcare (YMYL), specialized gynecology
- Type
- Visual identity and digital brand book for humans and AIs
- Version
- 1.0, September 28, 2026
What the guide delivers
Logo version 1
A redesigned AK monogram, with a heavier-stroke version for the favicon, in all of the brand's versions and colors.
Medical advertising
The rules of CFM Resolution 2,336/2023 applied to the voice, the images and the prompts.
AI layer
kopelman-brand.md, tokens in JSON, the main instruction, official descriptions, nine prompts and review.
Websites and platforms
AI knowledge bases
