Flowup blog: SEO, GEO, AEO and digital authority
Analysis, guides and data on how brands are found on Google and cited by artificial intelligence, with stated sources and identified authorship.
5.0 on GoogleSince 2011Proprietary B.I.N.A. Method
Start here
Six articles to understand the new search
The suggested order for newcomers: what GEO is, how AI chooses what it cites, what the data shows and how to measure it.
How to get your brand cited by ChatGPT, Gemini and Perplexity
ReadThe end of the click: why your brand may become invisible in the age of answers
ReadHow to measure whether AI recommends your company
ReadJSON-LD in WordPress: how it works and what it does for AI search
ReadSEO agency vs. Digital Authority Engineering: what is the difference
ReadGuides by topic
The reference guides for each topic
The articles that support the service pages, grouped by line of work.
Search and artificial intelligence
How search engines and AIs find, understand and cite a brand.
Data, content and authority
What makes content verifiable, citable and hard to copy.
Websites, sales and presentations
WordPress for AI agents and the presentations that help you sell.
The technical terms used in the articles are defined in the GEO and AEO glossary.
The articles are produced by the Flowup team. The SEO, GEO, AEO and AI SEO articles are signed by Guto Bertoncini, the agency's founder and lead strategist and the author of the B.I.N.A. Method. Topics in technology, WordPress and brand go through the engineering and art direction teams responsible for them.
The blog exists to support, with evidence, what the service pages state. That is why it follows an explicit editorial standard, the same one Flowup applies in client projects. Meet the team on About us.
Editorial standard
- Every figure cited comes with its source and, when available, the original publication date.
- Each article shows the date of its last update.
- When an official source changes, the article is reviewed and the update date changes with it.
- No article promises a position on Google or a citation in AI.
Want to apply what you read to your business?
The articles show the method. The diagnosis shows where your company stands today: how search engines and AIs see it, which gaps prevent citation and where to start.
5.0 on Google · Since 2011 · Case studies with stated sources
