Portfolio · Custom platform

Salvatore auction platform

The proprietary online auction platform of Salvatore Leilões, an auction house in São Paulo, Brazil, specialized in premium wines. Flowup designed and developed the system that runs the auctions, from the published catalog to the live auction and the post-auction sale.

  • Wine auctions
  • Custom application
  • UI/UX
See the live platform (opens in a new tab)Explore integrations and systems
Leilões finalizados (Past auctions) page of the Salvatore Leilões platform, with the menu of modules and the cards of the wine catalogs
Gallery

Screens of the platform

  • Leilões finalizados (Past auctions) page with the menu of modules, the auction count and the cards of the catalogs
    Leilões finalizados (Past auctions): the public record of past editions, with the catalog of each auction
  • Catalog page of an auction with the list of lots, the photo of the bottles and the status of each lot
    Catalog of an auction, with the lots, the number of visits and the sale status
Structure

How the platform is organized

Each stage of the real ritual of the auction has its own module, from the catalog to the sale of the remaining lot.

  1. 4 modules

    1. Auctions

    • Leilões em andamento (Current auctions)
    • Leilões ao vivo (Live auctions)
    • Venda pós-pregão (Post-auction sale)
    • Leilões finalizados (Past auctions)
  2. Catalog

    2. Lots and curation

    • Themed catalogs
    • A page for each auction
    • Sorting and categories
  3. Bidder

    3. Account and rules

    • Registration and bidder approval
    • Bidder login
    • Terms and conditions
    • Help and contact
About the project

Software shaped around the business

An online auction is not an online store: each lot is unique, the auction happens in real time and trust is the product. A generic platform would force the auction house to adapt the ritual to the software; here, each module exists because the real auction needs it.

Development management is by Guto Bertoncini, with application engineering by César Vieira and Luiz Ribeiro: custom applications, automation of the operation and cloud media infrastructure for the catalogs, with UI/UX and technical SEO from the first auction.

Client
Salvatore Leilões
Industry
Online auctions of premium wines
Type
Custom auction platform
Team
Guto Bertoncini, César Vieira and Luiz Ribeiro
Deliverables

What Flowup delivered on the platform

  • The auction ritual in software

    Unique lots, bid increments, live auctions, approvals and post-auction sales working like the real operation.

  • The bidder's journey

    A premium catalog, lots and bids that are easy to read, and registration with bidder approval, on a computer or a phone.

  • Foundation for search and AI

    Official pages that are indexable from the first auction, and the brand's identity declared for search engines and AIs.

Portfolio

Other work for Salvatore Leilões

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