Portfolio · Visual identity
Rafael Irio visual identity
The visual identity of Rafael Irio. The brand manual brings together the logo and its versions, the application rules, the color palette and the typography in 15 pages.
- Brand manual
- 15 pages
- Typography
The 15 pages of the manual, in Portuguese
What the manual covers
Three sections lead from the logo to the usage rules, the colors and the typography.
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Pages 01 to 06
1. Logo
- Cover
- Índice (Contents)
- Logotipo positivo (Positive logo)
- Logotipo negativo sobre o roxo (Negative logo on purple)
- Logotipo monocromático positivo (Positive monochrome logo)
- Logotipo negativo sobre o preto (Negative logo on black)
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Pages 07 to 10
2. Application
- Section opener: Aplicação (Application)
- Área de proteção (Clear space)
- Dimensões mínimas (Minimum sizes)
- Usos indevidos (Incorrect uses)
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Pages 11 to 15
3. Colors and typography
- Section opener: Cores (Colors)
- Paleta de cores (Color palette)
- Section opener: Tipologia (Typefaces)
- Tipologia (Typefaces)
- Back cover
Dots that form a circle
The Rafael Irio symbol is a circle made of dots of different sizes and colors, next to the name set on two lines: rafael in thin letters and IRIO in capitals.
The manual shows the positive, negative and monochrome versions, the clear space, the minimum sizes, the incorrect uses, the color palette and the fonts for print and for the web.
- Client
- Rafael Irio
- Type
- Visual identity
- Deliverable
- Brand manual in PDF, 15 pages
- Typography
- ITC Avant Garde, with Arial for the web
- Service
- Branding and visual identity
What underpins the brand
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A symbol made of dots
Dots that grow in size around a circle, in purple, magenta and coral.
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A three-color palette
Purple, magenta and coral, with solid-color backgrounds on the section openers.
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Geometric typography
ITC Avant Garde in the extra light and bold weights, with Arial as the alternative for the web.
Portfolio · Visual identity
Portfolio · Visual identity
