Digital Marketing

In engineering and technical B2B, marketing has to prove competence before the first sales contact. An approach built on trust, digital authority, SEO, GEO and…

Half of B2B software buyers now start their research with an AI chatbot. See the questions buyers ask at each stage and the content that…

How to define your brand tone of voice in 6 steps, record it in the brand book and get ChatGPT, Claude, Gemini and Copilot to…

What a sales presentation is for, which structure to follow, the most common mistakes and how to build one that supports the sales team.

What a corporate presentation needs to contain, how it differs from a sales presentation and a pitch deck, and how to build your company’s.

The essential slides of a pitch deck, how it differs from a sales presentation and a corporate presentation, and the mistakes that drive investors away.

How to write a sales pitch in five steps, with examples, common mistakes and how to carry the message from the pitch into the presentation.

What to put in a business proposal, how it differs from a quote and a template with the structure to adapt to each client.