Portfolio · Visual identity
Clínica Áurea visual identity
The visual identity of Clínica Áurea, a Brazilian dental clinic. The brand manual brings together the logo and its versions, the application rules and the color palette in 12 pages.
- Dentistry
- Brand manual
- 12 pages
The 12 pages of the manual, in Portuguese
What the manual covers
Three sections lead from the logo to the usage rules and the colors.
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Pages 01 to 05
1. Logo
- Cover
- Logotipo positivo (Positive logo)
- Logotipo negativo sobre o dourado (Negative logo on gold)
- Logotipo monocromático positivo (Positive monochrome logo)
- Logotipo negativo sobre o preto (Negative logo on black)
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Pages 06 to 08
2. Application
- Section opener: Aplicação (Application)
- Área de proteção (Clear space)
- Usos indevidos (Incorrect uses)
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Pages 09 to 12
3. Colors
- Section opener: Cores (Colors)
- Paleta de cores (Color palette)
- Orientação de uso do guia (How to use the guide)
- Logotipo sobre o dourado (Logo on gold)
Fine lines and shades of gold
Clínica Áurea is a dental clinic. The work brings together the symbol, the logo and the rules that keep the brand the same on every piece.
The manual shows the positive, negative and monochrome versions, the clear space, the uses to avoid and the color palette with the values for print and for screen.
- Client
- Clínica Áurea
- Industry
- Dentistry
- Type
- Visual identity
- Deliverable
- Brand manual in PDF, 12 pages
- Service
- Branding and visual identity
What underpins the brand
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A fine-line symbol
The letters C and A cross in fine lines under an arch, and the clinic's name is set in lowercase letters with the word odontologia (dentistry) below.
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An earthy palette with gold
Brown, gold, cream and a warm white make up the palette, and the pages of the manual alternate between these backgrounds.
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Rules for each background
There are positive, negative and monochrome versions, a marked-out clear space and examples of incorrect uses.
Portfolio · Visual identity
Portfolio · Visual identity
