Portfolio · Visual identity
MindMe visual identity
The visual identity of MindMe, an individual development platform for companies. The brand manual, written in Portuguese, covers the logo, its application, colors, typography, graphic elements, illustrations and images in 18 pages.
- Human development
- Brand manual
- 18 pages
The 18 pages of the manual
What the manual covers
Four blocks lead from the logo to the elements that accompany the brand.
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Pages 01 to 06
1. Logo
- Cover
- Índice (Contents)
- Logotipo positivo (Positive logo)
- Logotipo negativo sobre as cores da marca (Negative logo on the brand colors)
- Logotipo negativo em duas cores (Negative logo in two colors)
- Logotipo negativo sobre o preto (Negative logo on black)
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Pages 07 to 10
2. Application
- Abertura: aplicação (Section opener: application)
- Área de proteção (Clear space)
- Dimensões mínimas (Minimum sizes)
- Usos indevidos (Incorrect uses)
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Pages 11 to 14
3. Colors and typography
- Abertura: cores (Section opener: colors)
- Paleta principal e secundária (Primary and secondary palette)
- Abertura: tipologia (Section opener: typefaces)
- Tipologia (Typefaces)
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Pages 15 to 18
4. Supporting elements
- Grafismos (Graphic elements)
- Ilustração (Illustration)
- Imagens (Images)
- Back cover
A tree of colored lines
The MindMe symbol is a tree of thin colored lines, which also suggests a brain, above the name written in blue and orange.
Beyond the logo versions and the usage rules, the manual defines a primary and a secondary palette, fonts for print and for the web, graphic elements made of wavy lines, line illustrations and the use of photos with a filter in the brand colors, inside circles.
- Client
- MindMe
- Industry
- Human development in companies
- Type
- Visual identity
- Deliverable
- Brand manual in PDF, 18 pages
- Typography
- Nunito, with Dosis for the web
- Service
- Branding and visual identity
What underpins the brand
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A symbol made of lines
Thin lines in several colors form the symbol, and the same line work becomes a graphic element on the covers and section openers.
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A two-level palette
Blue and orange as the primary colors; blue-green, green and magenta as the secondary ones.
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Illustration and photography with rules
White line illustrations on blue and color-filtered photos inside circles.
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Portfolio · Visual identity
