Portfolio · Custom B2B e-commerce
Mantiqueira B2B e-commerce
The B2B e-commerce platform of Mantiqueira Distribuidora, a Brazilian distributor, custom-developed and integrated with ERP Target, a Brazilian ERP for distributors. More than 2,000 hygiene, beauty and pharma items are organized by category, brand and product, with an admin area and monthly technical support.
- B2B distribution
- ERP integration
- Indexable catalog
Screen of the e-commerce site
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Home page, with search, the category menu and brand showcases
How the platform is organized
The catalog follows the way B2B buyers search: by category, by brand and by the product itself, with the sales operation run by the ERP.
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Catalog
1. Indexable pages
- Categories
- Brands and manufacturers
- A page for each product, with its barcode
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Operation
2. ERP integration
- Products and inventory
- Customers
- Commercial rules
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Management
3. Admin area
- Content and banners
- Catalog organization
- Trained in-house team
The catalog as an acquisition channel
In B2B distribution, the ERP is what runs the operation. Without integration, the e-commerce becomes a second operation to maintain by hand; integrated with ERP Target, the site reflects real products, customers and commercial rules, with less rework and more consistency.
The platform was conceived by Guto Bertoncini (strategy and direction), built by César Vieira, Flowup's Head of Technology, and delivered in June 2025. Since then it has remained under monthly technical support, with continuous evolution and progressive improvement of indexing.
- Client
- Mantiqueira Distribuidora
- Industry
- B2B distribution of hygiene, beauty and pharma products
- Type
- Custom B2B e-commerce
- Integration
- ERP Target
- Address
- dmantiqueira.com.br
- Service
- Custom integrations and systems
What Flowup delivered on the platform
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Custom platform
Catalog, commercial rules and admin area designed for the distributor's real operation, not built from a template.
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ERP integration
Products, customers and commercial rules connected to the system that runs the operation.
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Indexable architecture
Each category, brand and product with its own page and clean semantics, ready for searches by name, brand or barcode.
