HPROJ brand book
The brand guide of HPROJ Planejamento e Projetos, published at hproj.com.br: logo, color, typography, components, voice and the standard for technical documents, with a layer that the team's AI tools can follow.
- Consulting engineering
- Technical documents
- AI layer
Screens of the guide
Top of the guide, with the logo, the main palette and the shortcuts to the files 
Logo section, with the main version and the variations for each background 
Para IAs (For AIs) section, with the brand files and the main instruction
What the guide covers
Seventeen sections, from the essence of the brand to the review of what the AI delivers.
- Sections 1 to 5
1. Foundations
- Essência (Essence)
- Logo
- Cor (Color)
- Tipografia (Typography)
- Espaço (Spacing)
- Sections 6 to 10
2. Website system
- Componentes (Components)
- Seções (Sections)
- Ícones (Icons)
- Imagem (Imagery)
- Dados (Data)
- Sections 11 to 17
3. Voice, documents and AI
- Voz (Voice)
- Documentos técnicos (Technical documents)
- Inglês (English)
- Aplicações (Applications)
- Para IAs (For AIs)
- Revisão (Review)
- Versões (Versions)
The brand of a consulting engineering firm, from the website to the design memorandum
The guide documents the HPROJ brand as it is live at hproj.com.br and in the documents the company issues. It starts from the tokens of the website theme and from the technical document standard, and records what changed: a gray for data, a light orange for notices, buttons with AA contrast and the end of brown and beige.
Design memorandums, reports and proposals are what the firm's clients see most, so the guide includes version 2 of the technical document standard: thin rules, tables without a grid and left-aligned text. The AI layer brings together the main instruction, the hproj-brand.md file, the tokens in JSON and nine official prompts, among them the one for technical proposals.
- Client
- HPROJ Planejamento e Projetos
- Industry
- Consulting engineering
- Type
- Digital brand book for humans and AIs
- Version
- 1.0, dated September 28, 2026
- Address
- hproj.com.br/brand-book
What the guide delivers
Logo kit and applications
Main version, white version, three monochrome versions and symbol, in SVG and PNG, with favicon, avatar, page cover, LinkedIn banner and email signature.
Technical documents
Version 2 of the standard for design memorandums, reports, proposals and receipts, with a cover template and revision control.
AI layer
Main instruction, hproj-brand.md, tokens in JSON, official descriptions, nine prompts and right and wrong examples.
Websites and platforms
AI knowledge bases
