Portfolio · WordPress website
HPROJ website
The WordPress platform of HPROJ Planejamento e Projetos, a Brazilian consulting engineering firm with more than 500 projects developed. Flowup creates, evolves and maintains the website, with an information architecture organized by practice area, service and industry served.
- Consulting engineering
- WordPress
- Information architecture
Screen of the website
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Áreas de Atuação (Practice Areas) page, the hub of the company's eight practice areas
How the website is organized
The information architecture follows the way technical decision makers search: by practice area, by service and by industry served.
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8 areas
1. Practice areas
- Edificações e Equipamentos Públicos (Buildings and Public Facilities)
- Infraestrutura Urbana (Urban Infrastructure)
- Loteamentos e Desenvolvimento Urbano (Land Subdivisions and Urban Development)
- Meio Ambiente e Licenciamento (Environment and Licensing)
- Mobilidade e Transportes (Mobility and Transportation)
- Saneamento Ambiental (Environmental Sanitation)
- Urbanismo e Requalificação Urbana (Urban Planning and Redevelopment)
- Recursos Hídricos e Segurança Hídrica (Water Resources and Water Security)
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7 pages
2. Services and disciplines
- Estudos e Diagnósticos (Studies and Assessments)
- Geoprocessamento (GIS) e Cartografia (Geoprocessing, GIS and Cartography)
- Gerenciamento, Supervisão e Fiscalização de Obras (Construction Management, Supervision and Inspection)
- Modelagem, BIM e Compatibilização (Modeling, BIM and Design Coordination)
- Orçamentação, Quantitativos e Cronogramas (Cost Estimating, Quantity Takeoffs and Schedules)
- Planos, Programas e Diretrizes (Plans, Programs and Guidelines)
- Projetos (Engineering Design)
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Corporate
3. Company and content
- Quem Somos (About Us) and Equipe (Team)
- Setores Atendidos (Industries Served)
- Cases and Projetos em Destaque (Featured Projects)
- Artigos (Articles)
- Contato (Contact)
A website that speaks to technical decision makers
Consulting engineering sells technical trust over long decision cycles. The website needs to answer the people who assess credibility before any conversation: engineers, public officials, concession operators and construction companies, with stable, specific pages for each service.
Flowup is responsible for the creation, evolution and ongoing maintenance of the platform, with performance and security, within the outsourced marketing department model that HPROJ has maintained with the agency for more than ten years. SEO by intent and the GEO and AEO layer operate on top of it.
- Client
- HPROJ Planejamento e Projetos
- Industry
- Consulting engineering: infrastructure, sanitation, mobility and urban planning
- Type
- Corporate website and services platform
- Platform
- WordPress
- Address
- hproj.com.br
- Service
- Website development
What Flowup delivers on the platform
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Architecture by practice area
Pages for each practice area, service and industry served, organized the way technical decision makers search.
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Pages by intent
Service pages built around real demand, including the pricing question, which has a page of its own.
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Continuous evolution
Creation, evolution and maintenance of the website, with performance and security, year after year.
Other work for HPROJ
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